Survey Tells That Consumers Rank Online Privacy as a Top Priority

One of the recent surveys carried out by TRUSTe which is an online and mobile privacy solution provider, tells that consumers are much more aware than ever about internet or online security and mobile phone security, and is ranked as a foremost priority. 

This online survey that has been compiled from responses of around 1,033 American adults and 554 smartrphone owners or smartphone users, tells that 94% percent of consumers think that privacy holds a lot of importance in their lives. In addition to that, 58% percent of people dislike OBA which is  an Online Behavioral Advertising that gives advertisers the one-up because it uses computer, PC or cell phone monitoring software for keeping track of all person’s searches.

This survey also tells us that 42% percent of smartphone owners or smartphone users see privacy as the most important concern and 85% percent of people say that they don’t download an application which has security related issues or the one they don’t trust. 

What else, 60% percent of people said that they are more concerned and worried about the online privacy than they have done 1 year ago. It illustrates that more businesses are required to make security and privacy a foremost priority while developing new software and new systems. 

Also, 76% of people said that they don’t permit companies to share the personal info with any third party or person and 35% of people said that they stop doing business with a company which is having a website online with privacy concerns. 

Chris Babel who is CEO of TRUSTe, said that huge data is exploding and causing monumental changes in such a way that the personal info could be used and accessed online through very powerful and pervasive cell phones or mobile phone devices, fast growth of OBA which is Online Behavioral Advertising and emerging cloud services. The 2012 findings (facts & figures) of TRUSTe tell that the managing consumer concerns by practices of good privacy should remain on forefront for stemming mistrust. With the help of increased understanding about the choices, this survey also tells that consumers response more positively to potential value of the new online technologies such as OBA that stands for Online Behavioral Advertising.